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Research on the chain-extending and chain-complementing in the digital transformation of New Energy Enterprises: A practice based on Goldwind technology

With the development of digital economy, all industries are facing new opportunities and challenges. As a leading company in the new energy industry, Goldwind technology has been keenly aware of the trend of digital development as early as 2015, and has actively taken action to carry out the enterprise digital transformation, leading other enterprises in the same industry, has expanded its own industry advantage. Goldwind technology based on the digital transformation chain, using digital technology and digital transformation results to improve the value chain of the industrial chain, and the original business areas for some adjustments. In addition to wind turbine and parts sales, to the higher value-added business expansion, such as wind power services business, wind farm development business. There are still a series of questions behind the successful digital transformation of Goldwind technology that are worth discussing and probing into: is the digital transformation of Goldwind technology reproducible? Can it provide the experience for other new energy enterprises to extend the chain and supplement the chain?

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